Feed the Crocodile Candy: Using Pleasure to Override the Reptilian Brain

“The mind is its own place, and in itself. Can make a heav’n of hell, a hell of heav’n.” ~Milton Jury’s make decisions based on many things, emotions usually direct these decisions much more than simple raw facts. Decision science reveals even feelings very incidental to the problem situation drastically alters …

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Lie Detection Through Statement Analysis

Troyer statement analysis_edited-1

Statement analysis is the process of analyzing an individual’s words and phraseology to reveal motivations, deceptions, and personality or psychological perceptions. First, the person conducting the statement analysis must determine a baseline or what is “normal” for this person and then track deviations from this pattern to reveal more than …

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Jury Selection and Social Science: A Historical Snapshot of 4 Cases

jury selection Troyer

Attorney’s are experts in litigation, trained in nuances of complex law and judiciary process. Psychologists and Social Scientists are experts in human behavior and decision making. Applying social science methodologies to assist in selecting juries is known as scientific jury selection.  Cases such as the “Harrisburg Seven”, Wounded Knee Trial, the …

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Combating the CSI EFFECT: Controlling Spectator Impressions

  Flashing lights, neon colors, DNA evidence presented within seconds in technicolor, and of course….snappy theme music.  Almost everyone has watched an episode of CSI, Law and Order, Forensic Files or another crime show where every case presented has copious forensic evidence to accompany any prosecution or defense strategy. The truth is …

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Capturing Consciousness: Keeping Your Listener Engaged

Stop. Take a moment and attempt to focus all of your attention on…..NOTHING. Simply empty your mind. Did you find your mind wandering to thoughts of what you’re going to eat for dinner, how hard the chair you are sitting in is, why you are reading this article instead of …

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